Lead Routing

Optimize agent and other employee productivity with intelligent matching.

Every organization or department struggles to figure out how to efficiently and effectively distribute hundreds of leads, tasks, and tickets every day. CommPeak Lead Routing automatically matches and assigns leads, tasks, tickets, and other duties to the right employee based on tailored business logic and rules. Lead Routing operates in real-time, automatically providing full analytic and management information.

Streamline Your Lead Distribution Routine

Streamline Your Lead Distribution Routine

Configure the Lead Routing flow of all your call centers in only a few short steps. . Once the distribution rules are set, the process seamlessly functions on autopilot. All you need to do is check your user-friendly CommPeak Dashboard.

From Your CRM, Straight to the Ideal Agent

Completely syncing with your company’s CRM Lead Base, Lead Routing automatically assigns incoming leads with their most effective counterparts based on language, agent skill, location, interest, and anything else your unique business logic designates.


No more manual Lead Distribution. Go auto!


Your Lead Routing Flow Streamlined

Learn How Lead Distribution Helps Your Business Grow

Save Your Precious Time and Resources

Finally, the assignment and Lead Routing processes are fully automated. No more manual lead distribution. Use the extra time to focus on long-term development targets.


Routing Leads to the Right Agents

With CommPeak, the overall amount of leads and their assignment ratio is simplified and sent to the optimal agent, determined by skill level, preferred language, specified team, and other customizable factors.


Effectively Managing Your Call Center

Each and every incoming lead and mode of distribution between your desks, agents, and groups becomes fully transparent, always manageable, and 100% traceable.


Try automated Lead Routing now!

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Functional for Any Job Assignment

Power up your sales and support customer success teams with specified traffic distribution.

One Solution Fits All

Keeping a Smooth Run for Your Lead Assignment



Take advantage of a transparent, error-free, fully automated Lead Routing system based on your own business logic.

  • Different CRM integrations
  • Global automation
  • Intuitive dashboard
  • Detailed logs


Put your lead assignments on autopilot. Get a 360-degree dashboard view to stay informed of your team.

  • Activity tracking
  • Real-time dashboard
  • Distribution by agents
  • Insightful dashboard


Configure real-time lead verification and assignments in a matter of seconds. Now your sales representatives can grab the hottest leads in no time.

  • Real-time lead assignment
  • Leads tracking
  • Assignment by leads scoring
  • Prioritization by agents

Manage your team on autopilot.

Smart Software for Smart Distribution

Lead Routing Key Features


Tailored-rule system

Employ multiple lead options, tailored to your own business logic. Leads can be dispersed based on affiliates, region, or any other custom tags.


Extensive distribution options

Leads can be distributed by ratio or count. Configure a fully customized Lead Routing process, based on your unique business needs.


Seamless CRM integration

Every minute, Lead Routing updates and checks if there are any leads suitable for distribution, then instantly assigns them according to your CRM rules.


Duplicate management

Benefit from an automatic detection system for every lead that has already been handled. All you need to do is set the rules.


Simple activity tracking

Check your activity logs to monitor each and every incoming lead, their sources, and actual ways of distribution — whenever you need.


Insightful dashboard

All your essential dashboard data is always up-to-date (leads handled, way of their group assignment, pending requests, and more).

Enjoy the full-service package by CommPeak.

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Seamless Integration with Any CRM of Your Choice

Automatic data sync with your CRM in real-time. Now, there's no need to make a switch, even during an active session. All of your information will always be at hand.


Your Data Is Protected

Stay safe and secure using the trusted Telecom infrastructure you can always rely on!

  • End-to-end encryption and military-grade data security
  • Cloud-based storage for audio transcript using Google or AWS S3
  • Single sign-in using industry-standard authentication protocols

Here to Assist You

Contact the CommPeak support team at any time via the platform most convenient for you. Use live chat, WhatsApp, emergency phone, or support tickets. Get the right assistance you need whenever you need it.

your virtual call center today.