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Expanding Your Real Estate Operations With VoIP

Marketing TeamCommPeak
June 18, 2024

Handling a team of real estate agents is a challenging job. Your people need to be flexible and quick on their feet. It’s a competitive market, and staying on top means having a stable and reliable communication system. Your agents need the best tools in their arsenal to make the best deals possible. 

It’s also important to remember that real estate is a long game when it comes to business ventures. There’s a lot of reward if you manage to close those deals, but there are a lot of steps you have to take before you and your agents get to that point. You really need to invest time and resources into it if you want it to succeed. 

There’s going to be a lot of back and forth between your agents and customers first. Buying real estate is a big decision after all, and your customers will undoubtedly want to do their due diligence. They’ll undoubtedly want to have a lot of conversations with your agents before committing to a decision. There are many documents that need to be discussed, questions that have to be answered, and finances that need to be planned.

Aside from being a good negotiator, your agents should also be an expert on the properties they’re selling. They should know what they’re talking about and be capable of answering their customers’ questions and concerns whenever they come up. 

And to do all that, they need a strong and stable communication infrastructure to support them. You can use traditional analog phone systems for your real estate agency, but it might put you at a disadvantage. It doesn’t have the convenient features and easy connectivity that a VoIP system will have.

If you really want to come out on top, VoIP is definitely the way to go. It’ll give you all the options and customizations you need to make your processes for your real estate business easier and more efficient.

Benefits of Using VoIP in Real Estate Marketing

Flexibility is going to be the biggest and overarching benefit of using VoIP termination. Every real estate company is different and faces a wide variety of unique challenges. There’s no one-size-fits-all solution, so you need tools that can change and adapt to suit your needs.  

You can install our softphone on multiple devices, so your real estate agents can stay in touch with their clients while on the go. Our VoIP services work on any kind of device, whether it’s a smartphone or a laptop. You and your agents can make and receive calls from clients at any time from any place.

VoIP also lets you make calls anywhere in the world, which is crucial for a business dealing in real estate. Location is the most important aspect of the industry, after all, so you want to chase where the best leads are. Sometimes that’ll take you to a whole new country, and your agents will have to take and receive calls from a continent away.

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When that happens, you’re going to want a system that can support your needs. Make sure that your VoIP provider can give you strong and stable connections to whichever country you want. 

If you’re already receiving a large volume of calls for your real estate operation, you might also want an IVR auto-attendant that will help people connect with the right real estate agents. It makes things more efficient and prevents your lines from getting clogged up. 

Your real estate can focus on making deals, guiding clients through the process of purchasing new property, and assisting with the necessary documents and requirements to close the transaction, while our VoIP infrastructure will simply be supporting them along the way. 

What to Look For In VoIP Services

Every VoIP provider has their own unique spin on their offerings, and they all offer a wide range of features and add-ons. It’s easy to get overwhelmed with all that information, especially if you’re just starting out. Aside from that, you may not be sure what to look for when it comes to your real estate company specifically. If that’s the case with you, read on for a quick guide on how to the qualities you need to watch out for: 


This is a point that bears repeating; real estate is a fast-paced and continuously changing industry, and your business communication system needs to be capable of changing alongside it.

Every business has its own strengths and weaknesses. That’s why you need to work with a service provider who can change and adapt their services to fit your requirements and specific quirks. Your concerns may not be what’s typically found in other real estate agencies, but they still need to be addressed, so make sure to work with people who understand that and are willing to figure out adequate solutions with you.


Cost is a big factor in any business. VoIP is an investment, and like anything else, you need to make sure you’re staying within your budget. VoIP calling is a long-term investment, after all, so it’s best to know that you’re getting your money’s worth.

One of the most important things to find out when looking into a new VoIP service provider is the price per call. How much will you be charged for every minute of calls? This can change depending on the volume and the places they’re calling, so do your due diligence and find trustworthy and reliable people who’ll give you and your real estate agents the best deals. 

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Efficiency is the name of the game in any business. There are a lot of tasks attached to being a real estate agent, so your business communications being as streamlined and user-friendly as possible is definitely a big plus. It’ll make everyone’s lives easier.

Alongside VoIP services, you can also get a CloudPBX to further streamline your operations. This will help you keep track of statistics, call history, and recordings. You can also sync it up with your CRM of choice to help your agents keep track of their clients and the properties they’re selling.

Global Connections

There are a lot of real estate opportunities across the globe, and with the right kind of VoIP connection, the whole world can be your oyster. If you’re planning to expand your operations to other countries, then make sure the provider you choose can help you do just that.

It’s a big step, but one that will be more than worth it. You’ll be able to support more clients and sell a wider range of properties.

In Conclusion

Real estate and VoIP are like a match made in heaven. Find a trustworthy service provider, and you’ll never have to worry about your business communication ever again. If you’re ready to get started, you can register or book a demo, and let’s get started!

Still have some questions?